In difficoltà da anni, il produttore americano dei famosi contenitori di plastica per alimenti Tupperware ha annunciato martedì sera di aver avviato una procedura fallimentare.
“Negli ultimi anni la posizione finanziaria dell’azienda è stata gravemente influenzata dal difficile contesto macroeconomico”, ha affermato Laurie Ann Goldman, la CEO che ha presentato istanza di protezione ai sensi del Capitolo 11, la legge USA sui fallimenti.
“Abbiamo esplorato numerose opzioni strategiche e questa è la strada migliore da seguire. Tale processo è pensato per fornirci una flessibilità essenziale mentre perseguiamo alternative utili per la nostra trasformazione in azienda digitale tecnologicamente avanzata”, ha aggiunto la manager.
Le radici dell’azienda risalgono al 1946, quando il chimico Earl Tupper “ebbe una scintilla di ispirazione mentre creava stampi in una fabbrica di materie plastiche”, segnala il sito aziendale, subito dopo la Seconda guerra mondiale.
I Tupperware potrebbero scomparire
SEIDISERA 12.04.2023, 18:32
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